The FM KVI becomes KPLZ

JUNE 11 1979 There’s one more radio name to remember, but KVI FM is trying to make it easy as possible.
From now on, the Golden West Broadcasters first FM station is to be known as K-Plus. But the Federal Communications Commission makes ’em spell it KPLZ.
Since the station calls its 101.5 dial position “101 Plus” it’s easy to see where the name comes from.
Todd Bitts, KPLZ station manager, said he’s received some criticism.
“They say I’ve got to be crazy to give up the KVI call letters. But KVI and the FM KVI seemed to add to listener confusion.
“It was nice to have a big brother to help us at first, but now we are a competitor to KVI AM as much as any other station in town,” Bitts said.