Moving from being a disk jockey into a full-fledged personality requires identifying the character traits that make you lovable, endearing and most importantly, memorable. During a webinar this week, consultants Tracy Johnson and Angela Perelli outlined six steps that both new and veteran air talent can take toward building a “personality brand.”
**A webinar, because their aren’t enough live bodies to make renting a hall profitable. (InsideRadio.com)
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