KIRO 710 has rebranded as Seattle Sports 710. Rumors are that 93.3 FM will be simulcasting 950 KJR soon. This may be re-positioning for KIRO-AM in the face of what may happen at KJR.
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Branding on-air refers to Seattle Sports Station NOT Seattle's Sports Station or Seattle Sports 710, which is what online branding shows. WEAK! WEAK! WEAK!
"Hear it on Seattle Sports Station" -- LAME! LAME! LAME!
Listening to 710 this morning, KIRO is talking up the new brand and the qualities of 710 coverage. Still the home of ESPN, KIRO 710 was touting all facets of the station's coverage. In the meantime, KJR hosts were discussing a dinner all personnel were called to last night, likely to discuss upcoming changes at KJR and the new branding at KIRO 710. Yes, word was out on the street.