illustration of a ratio tower on a hill
Before the pandemic, in 2019, Nielsen found radio’s reach was 31% smaller than television. By 2021, the difference was only 17% and, as of the last quarter, radio was ahead of television in the coveted demographic by 3%. Studies Cite Cable Cord Cutting
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March 14, 2023 at QZVX
Louis says:
I am a little surprised but with the quality of programming today yeah I get it.