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“Hey, nobody asked me!!”

That’s always been my gut response to the latest ratings, political polls, lists of dreamiest things about Taylor S. etc. But no more.

A month ago I received a mailing from Nielsen Ratings. Me! Somebody cares what I think! There was even a dollar bill, but I didn’t touch it so I wouldn’t be influenced.

I can’t say how I answered the questions, I’ll just predict that heads will soon be rolling in television land. Locally, watch for format changes – for the better! – on your home town radio stations.

Dick Ellingson

A man and his dogs in a little country town. Parcel post crusher; blood'n'guts laundry serf; parking lot fender bender/bumper jumper; Lazy B flunkie with 7-word job title; P-I down crew; bobtail trucker; Sunbeam breader; retail store mangler; bothersome boiler roomie; fake real estate agent; d.j./copywriter/p.d./ripper/reader - 600 KGEZ Good Advertising, Kalispell; Community Radio 1510 KURB, Mountlake Terrace; 1540 News/MOR/92.5 Solid Gold Rock & Roll KFKF, Bellevue; 1150 Kountry KAYO America's Own Music, Seattle; 1300 KoMPaSs Radio 13 Modern Country, Seattle; 1360 KLFF Good Music & Great Memories, Glendale/Phoenix; 106.3 Koncert 106 KONC, Sun City/Phoenix; 1580 KCWW Real Country Network, Tempe/Phoenix. Four-year Volunteer P-I/Times/TNT news reader for Evergreen Radio Reading Service broadcasting from the Washington Talking Book & Braille Library, Seattle; dotcomboom day trader who came out alive; King County Metro Bus Driver; Seattle Streetcar Operator. I threw it in at 78 and frequently have bizarre dreams about radio and bus driving, my two preschool dream jobs. More articles by Dick

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View Comments

February 22, 2024 at QZVX

Jason Remington says:

Aha! I thought rating surveys were legit, but now find that they pay you to participate. I am reading the info to determine if there is some subliminal message that may influence your entries.

Reply
- February 23, 2024 at QZVX
  
  Dick Ellingson says:
  
  Please don’t burst my bubble.
  
  Reply
- February 23, 2024 at QZVX
  
  Neal Darrow says:
  
  I got one of those surveys and a corner folded older dollar bill. Did the survey in anticipation of a five dollar check. Finally the check arrived. “Pay to the order of:”
  Nea Darrcio
  
  Of course I couldn’t cash it as the name is wrong.
  
  Oh well
  
  Reply
February 22, 2024 at QZVX

Steve Sibulsky says:

Miles City! Wow, didn’t that used to be the smallest rated TV market in the country?? According to Wiki, now it’s Glendive, just down the road!

I remember sending a few Ron Baillie grads there in the late 70s!

Reply
- February 22, 2024 at QZVX
  
  Dick Ellingson says:
  
  Ron sent me to KGEZ Kalispell in 1966.
  
  Reply
Now I'm on their list.

October 29, 2025 at QZVX

Dick Ellingson says:

Last week I got another one, not for radio, but for digging up and sharing all the disgusting, shameful details of my life.

Why would I do that for a buck? They knew better, so they promised a $5 bill would be sent for completing the survey – six bucks in all!

So I did it, online, instantly. Where’s my fiver?

Reply