If commercials were honest: Ralph Williams Northwest Chrysler Plymouth

Ralph Williams had several car dealerships on the west coast. Here, spokesman Chick Lambert has some fun at Williams’ expense in an outtake from a commercial for a California location of the car dealership…
(Los Angeles Times – 1989) A fixture of late-night television in Southern California and the Pacific Northwest for decades, Williams started as pitchman for his own dealership in the early 1960s.
As a car dealer, however, Williams ran afoul of the DMV. Williams had his dealers’ license revoked on two separate occasions.

Williams also ran afoul of regulators in the state of Washington, where he once owned a dealership. He still owes consumers in that state millions of dollars awarded in a 1972 consumer fraud judgment against him and his company. The charges against Williams, according to Washington Assistant Atty. Gen. Jay Uchida, included false and misleading advertising in television ads in which Williams was the star.

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Author: Jason Remington

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16 thoughts on “If commercials were honest: Ralph Williams Northwest Chrysler Plymouth

    • July 25, 2024 at QZVX

      Mike Barer says:

      Dig the car prices. So 70s.

      Reply

      • July 25, 2024 at QZVX

        T.K. says:

        Ralph Williams didn’t make it in Seattle past 1970. The dealership was shut down by the state for tax evasion.

        Reply

        • July 30, 2024 at QZVX

          Mike Barer says:

          That would have been Slade Gorton. The AG at the time.

          Reply

  1. July 23, 2024 at QZVX

    louis says:

    I again date myself by admitting remembering his commercials. ๐Ÿ˜‰

    Reply

    • July 24, 2024 at QZVX

      Dick Ellingson says:

      Wasn’t the phrase “I’m dating myself” once prohibited on the radio?

      Reply

      • July 24, 2024 at QZVX

        Jason Remington says:

        I dunno. It gets lonely out there.

        Reply

  2. July 24, 2024 at QZVX

    Mike Barer says:

    Then came Cal Worthington and his dog, Spot.

    Reply

      • July 25, 2024 at QZVX

        Jason Remington says:

        Russ Dunmire was my favorite. Very old school car ads.

        Reply

        • July 25, 2024 at QZVX

          Jason Remington says:

          Russ Dunmire was my favorite. Very old school car ads.

          Reply

          • July 25, 2024 at QZVX

            Mike Barer says:

            I remember the jingle.

  3. July 29, 2024 at QZVX

    Mike Barer says:

    Chick Lambert vid is now getting a lot of play on the internet.

    Reply

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