What does it stand for anyway? I can’t remember. That’s how effective that branding was. DON’T TELL ME! Because it would hurt my brain more to have that bit of trivia in my skull.
ARC. KOMO 4 tried to be clever, ARC has nothing to do with CW Network or the call letters KUNS. Merry Christmas, but lose the ARC brand in 2025, PLEEEEEEASE!
Lou Robbins — Admin/Editor | Airchecks
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I myself wish KUNS’ new general branding would have been “The CW Seattle” with its news branding being “KOMO News on the CW Seattle.”
I wonder what “QZVX” stands for?
QZVX – A magical, mystical, somewhat mysterious brand that many call, the best radio-tv blog in the USA.
NOT a tv or radio station in itself, yet the letters Q Z V X are sort of like call letters.
Four letters branding the finest media blog in the 50 states.
And now…you know the rest of the story.
Unlike today’s radio stations, we wouldn’t refer to our blog as EMMA, THE BULL, THE EAGLE or even THE FISH. Certainly not ARC.
Media Insultant Reviews QZVX – What Is QZVX?
Before it became politically incorrect, The ARC stood for The Association for Retarded Children.
I think that applies to much of the Mainstream media.
Could NOT agree more! Unfortunately, Sinclair appears unlikely to lose it because they are expanding the meaningless ARC brand to other metro areas. Ughh!
AUTHENTIC, RELEVANT, COMMUNITY ARC
Change to AWFUL, RIDICULOUS, CORRODED
ARC, or Audio Return Channel, is a feature on some TVs that allows you to send and receive audio through a single HDMI cable, instead of using an additional optical or composite audio cable. ARC can improve sound quality and latency by allowing audio signals to travel in both directions between the TV and an external audio device.
Kelly, The marketing department at Sinclair would not be smart enough to understand what you just said. But, thank you. I would rather know this than to have “Authentic, Relative, and Community” running through my head.
Thanks, Wayne. But, that is pathetic! I like the alternative better.
Thanks, John. Terrible branding idea.
Maybe it’s a reference to the electrical fire they had in their basement a few years back at then Fisher Plaza. ARC.
Good answer!