(RAMP247) Lotus Communications is excited to announce a new partnership with Big Gain Consulting, LLC, a leading music industry marketing firm and agency headed by Mike Biggane, widely recognized as one of the leading experts of music playlists as the former Global Head of Curation for Spotify, where he launched and managed their most high-profile playlists, New Music Friday and Today’s Top Hits. Biggane was also Director Operations for Hit Predictor, working under the legendary Guy Zapoleon, followed by 4+ years as EVP, Music Strategy for Universal Music Group, based in Los Angeles.
As the press release states, “this collaboration will leverage advanced analytics to evaluate and optimize music rotation strategies at select Lotus stations, providing fresh insights to elevate programming and listener engagement.”
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Remember when we chose our own music? The radio station we worked at had spots throughout the broadcast day from local car dealerships, Sears, Safeway and Mom & Pop businesses around town? Life was good!
Sometimes, progress doesn’t improve things, but complicates matters.
