Grouchy grumblers organize

Hardwick, early- morning d.j. at KVI Seattle, is being flooded with membership applications for his new Grouch
Club (NAGG- National Assn. of Grouchy Grumblers). The club was started to give KVI listeners a chance to air their pet gripes. A local grumbler whose gripe is read on the air is chosen as the grouch of the week. Each month, Hardwick chooses a grand grouch – someone of national significance with an obvious reason to be grouchy. Grand grouch for November is the chairman of the board of the Ocean
Spray Cranberry Assn. [Broadcasting Magazine – November 1959]

ad from 1965