How will AI be misused in coming years by the media, with the ability to generate full video of newscasts featuring life-like anchors and reporters in artificial environments mimicing a tv newsroom, computer generated from a script? This video is the latest and greatest, but AI is changing by the minute. There will be glitches in the presentations. I have not seen a flawless video yet. With current capabilities, a station cannot create a consistent newscaster (face and voice) that could anchor night after night. The faces of the newscasters change with each script. Graphics are still a problem where text might need to be on the screen, along with the newsreader. One positive note, I haven’t seen any six-fingered anchors among the many video examples.
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So much of what ends up with huge audiences on Facebook, Twitter and TikTok consists of short and often fully out of context so-called news clips. Or they take something 5 years old and try to make it look current. So if some of the current operators could make even a 15 second or shorter clip that looks as real as these, they could create quite a stir. Imagine if they had one....Coup takes over the White House, Hillary Clinton now in control. That would rile up both sides. And lots of people would believe it.
AI capabilities would have to improve a great deal to generate a consistent face/voice of a tv anchor. It is technology already available, major motion picture companies have used it. But it would have to be available to stations in all markets. On the upside, an investment to have such a presentation with a consistent AI newsteam would be worth the initial cost. That cuts out salaries, healthcare, personality conflicts, contract negotiations, staffing issues... Will it matter to the general public that Greg & Susie on the 6 and 11 pm news are not real people. After 35 years, Greg and Susie will still look young and healthy. What effect on credibility, if any, might this have? How might a script writer twist the narrative? With the spelling and grammar errors we see on a regular basis, I think the annoyance factor will be turned up to 11.