Television’s self-imposed “code of good practice,” which frowns on plunging necklines and barnyard humor became effective today with the big majority of television outlets agreeing to follow its principles.
As of last midnight, all of the national networks—American, Columbia, Dumont and National, and 82 of the 108 individual stations now on the air had put their names on the dotted line as subscribers to the codes regulations.
By that action, the networks and stations pledged adherence to program policies which, in the words of the code itself, “give full consideration to the educational, informational, cultural, economic, moral, and entertainment needs of the American public.”
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