KIXI’s Listen and Win! Contests

KIXI is giving concert tickets with a streaming specific promotion. Using the KIXI website or apps, register, log-in and stay online for 5, 6 sometimes 8 hours and WIN! Radio stations have run these types of promotions for decades. The usual trick to this is the sudden announcement to CALL-IN or “write down the songs we play for the next two hours.” Once you become a KIXI registered user, simply log-in and listen at length to win. Ratings TSL, and the bottom line.
There are many ways to play this. It works with random give-aways too, logged-in users are in the pool.
WARM 106.9 is using “TEXT TO WIN” contests, as is MOVIN’ 92.5 and other stations.
The movement away from call-ins and toward an online environment is what we are seeing and this along with a better website presence have opened new avenues for station promotions.