Short attention span musicradio

May 30, 2002 (excerpys from BILL VIRGIN’s P-I column)
P-I reporterNew Century Media yesterday said it is not only dropping the format of KBTB-FM (95.7), it’s dropping the idea of playing entire songs. Instead, the station, which featured dance and rhythmic hits, will be known as Quick 96 and will feature “only the best parts of your favorite songs.” The station plans to offer country, Top 40, rock and adult hits, and play short sections from each. Quick 96 said it will play selections from more than 400 songs each hour… Clear Channel Communications Inc. acquires Seattle-based The Ackerley Group, the parent of New Century Media…The 95.7 frequency has been a problem for New Century Media in recent years; in the space of a year it went through three formats and three sets of call letters. KJR-FM and a classic-hits format morphed into KMBX-FM which played contemporary and recent hits, and then to KBTB-FM. In a message on the new station’s web site, program director Bob Case said “although our listening audience has been so incredibly loyal, it has become unfortunately too small to compete in this competitive market of great Seattle radio stations.”