Bicoastal Media has agreed to allow KNUC FM “The Bull” Seattle to adopt the call letters KPNW (FM) which Bicoastal uses on AM in Eugene, Or. Bicoastal retains the AM call letters KPNW. The KPNW (FM) call letters are effective Valentine’s Day, February 14 for the Seattle station. Could Hubbard/Seattle be planning a format flip next week? 98.9, the new “Country for the PNW” is ranked 17th in the market according to the December holiday Nielsen rankings, Audacy’s KKWF “100.7 The Wolf” is slightly ahead, at #13.
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I sure hope it could be something for listeners who aren't 18 and using the internet 95% of the time and barely know what "radio" is.
Most Seattle stations think teens and young adults need them when it ain't so.
Genuine classic country personality radio, western, hillbilly, shitkickin', cowboy, bluegrass, swing, honkytonk, gospel, 1925-1985
Our tweens and teens are getting their music from apps, possibly Pandora or Alexa. New music gets word of mouth, they trade links to new songs. Radio is NOT on their radar.
A format change for the new KPNW FM would benefit KKWF Seattle and to a lesser degree, KYYO (KAYO) 96.9/Olympia and KKXA 1520-101.1/Everett.
Is this a reformatting...or just a reimaging?
We will have to see what happens on Valentine's Day.