From 4.1 (these are Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid) in March, the loss of major talent has contributed to August’s Nielsen Audio PPM ratings showing KNWN NewsRadio at 2.0 — competitor KIRO-FM at a respectable 4.7 for that book. News is an expensive operation to maintain. What more could a station do in the case of KNWN 1000/97.7 but cut some more or change format. That is, if they can’t somehow turn those numbers around.
MORE NEWS — KUOW FM (NPR) leaped from 4.5 in July to 6.8, second to Country KKWF. Other music stations in the top 10 spots are Classic Hits KJEB (Jodi & Bender, mornings), Classic Rock KZOK (Danny Bonaduce & Sarah, mornings), Soft AC KSWD FM (VT from Baltimore — WTF?)
September numbers will arrive soon.
