What does it stand for anyway? I can’t remember. That’s how effective that branding was. DON’T TELL ME! Because it would hurt my brain more to have that bit of trivia in my skull.
ARC. KOMO 4 tried to be clever, ARC has nothing to do with CW Network or the call letters KUNS. Merry Christmas, but lose the ARC brand in 2025, PLEEEEEEASE!
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December 25, 2024 at QZVX
Paul Tronister says:
Maybe it’s a reference to the electrical fire they had in their basement a few years back at then Fisher Plaza. ARC.
December 25, 2024 at QZVX
QZVX Admin says:
Good answer!
December 25, 2024 at QZVX
John Fortmeyer says:
Could NOT agree more! Unfortunately, Sinclair appears unlikely to lose it because they are expanding the meaningless ARC brand to other metro areas. Ughh!
December 25, 2024 at QZVX
QZVX Admin says:
Thanks, John. Terrible branding idea.
December 25, 2024 at QZVX
David Samuels says:
The brand stands for “authentic, relevant, and community”
December 25, 2024 at QZVX
kelly arterberry says:
ARC, or Audio Return Channel, is a feature on some TVs that allows you to send and receive audio through a single HDMI cable, instead of using an additional optical or composite audio cable. ARC can improve sound quality and latency by allowing audio signals to travel in both directions between the TV and an external audio device.
December 25, 2024 at QZVX
T.K. says:
Before it became politically incorrect, The ARC stood for The Association for Retarded Children.
December 25, 2024 at QZVX
QZVX Admin says:
I think that applies to much of the Mainstream media.
December 27, 2024 at QZVX
Wondering says:
I wonder what “QZVX” stands for?
December 27, 2024 at QZVX
QZVX Admin says:
QZVX – A magical, mystical, somewhat mysterious brand that many call, the best radio-tv blog in the USA.
NOT a tv or radio station in itself, yet the letters Q Z V X are sort of like call letters.
Four letters branding the finest media blog in the 50 states.
And now…you know the rest of the story.
Unlike today’s radio stations, we wouldn’t refer to our blog as EMMA, THE BULL, THE EAGLE or even THE FISH. Certainly not ARC.
Media Insultant Reviews QZVX – What Is QZVX?
January 12, 2025 at QZVX
DonDonP1 says:
I myself wish KUNS’ new general branding would have been “The CW Seattle” with its news branding being “KOMO News on the CW Seattle.”
Nationwide travesty...
June 28, 2025 at QZVX
Jason Remington says:
ARC, on any of the Sinclair stations, is just as horrible as the program running on KUNS, ARC Seattle. I happened to see a slice of ARC Maine on Youtube, their daytime gabfest with two hostesses. BARF!