There is something in the air—besides OTA broadcasting.
FTVLive posted an internal memo from Tegna corporate. The corporation heads have come to terms with digital vs. linear television viewing.
A snippet from that memo says a lot:
We are combining each station’s digital team and TV news team. Digital directors will report to the news directors. We will not make news for TV; we will make news for wherever the audience is, every minute of the day. This story-first news making approach will set us up to eventually provide our local audiences with true 24/7 local news coverage…
We are asking our GMs to lead our revenue transformation from TV to digital. This means, that while our GMs will continue to play an important local leadership role, their priority focus will be digital and TV revenue.
Additional duties have just been thrust on Tegna’s GMs. MORE *CLICK HERE*
Watch out for plenty of corporate word salad…
