May 30, 2002 (excerpys from BILL VIRGIN’s P-I column)
P-I reporterNew Century Media yesterday said it is not only dropping the format of KBTB-FM (95.7), it’s dropping the idea of playing entire songs. Instead, the station, which featured dance and rhythmic hits, will be known as Quick 96 and will feature “only the best parts of your favorite songs.” The station plans to offer country, Top 40, rock and adult hits, and play short sections from each. Quick 96 said it will play selections from more than 400 songs each hour… Clear Channel Communications Inc. acquires Seattle-based The Ackerley Group, the parent of New Century Media…The 95.7 frequency has been a problem for New Century Media in recent years; in the space of a year it went through three formats and three sets of call letters. KJR-FM and a classic-hits format morphed into KMBX-FM which played contemporary and recent hits, and then to KBTB-FM. In a message on the new station’s web site, program director Bob Case said “although our listening audience has been so incredibly loyal, it has become unfortunately too small to compete in this competitive market of great Seattle radio stations.”
3 thoughts on “Short attention span musicradio”
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problem solved
September 13, 2025 at QZVX
Dick Ellingson says:
… The 95.7 frequency has been a problem for New Century Media in recent years …
New format: “Between the Cuts – Groovy Grooves and Scratchy Cues”: mixed with short (¼-½ second, depending on spot load) blurps from appliances and fixtures.
September 16, 2025 at QZVX
Adam Nickle says:
Or, just look for clips of partial commercials from old radio airchecks, and run those in between the song clip segments 🙂
Something old is new again
September 13, 2025 at QZVX
Jason Remington says:
May 31, 2002 at noon Bob Case, PD of FM 95.7 Seattle announced the demise of Quick 96 and a new format of Super Hits of the Sixties and Seventies, with revived call letters of KJR-FM. A collage of old (sister station) KJR AM 950 jingles and clips were played prior to the announcement made live at the Seattle Space Needle.