If commercials were honest: Ralph Williams Northwest Chrysler Plymouth

Ralph Williams had several car dealerships on the west coast. Here, spokesman Chick Lambert has some fun at Williams’ expense in an outtake from a commercial for a California location of the car dealership…
(Los Angeles Times – 1989) A fixture of late-night television in Southern California and the Pacific Northwest for decades, Williams started as pitchman for his own dealership in the early 1960s.
As a car dealer, however, Williams ran afoul of the DMV. Williams had his dealers’ license revoked on two separate occasions.

Williams also ran afoul of regulators in the state of Washington, where he once owned a dealership. He still owes consumers in that state millions of dollars awarded in a 1972 consumer fraud judgment against him and his company. The charges against Williams, according to Washington Assistant Atty. Gen. Jay Uchida, included false and misleading advertising in television ads in which Williams was the star.

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Jason Remington

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16 thoughts on “If commercials were honest: Ralph Williams Northwest Chrysler Plymouth

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    Mike Barer • July 29, 2024

    Chick Lambert vid is now getting a lot of play on the internet.

    Reply

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        Jason Remington • July 25, 2024

        Russ Dunmire was my favorite. Very old school car ads.

        Reply

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          Jason Remington Untitled

          Russ Dunmire was my favorite. Very old school car ads.

          Reply

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            Jason Remington Untitled

            Was $399 over invoice supposed to be incentive to buy? And what a bunch of crappy cars!
            https://www.youtube.com/watch?v=6tcQ5ld2aE0

            Reply

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            Mike Barer Untitled

            I remember the jingle.

            Reply

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    Mike Barer • July 24, 2024

    Then came Cal Worthington and his dog, Spot.

    Reply

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    louis • July 23, 2024

    I again date myself by admitting remembering his commercials. 😉

    Reply

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      Dick Ellingson • July 24, 2024

      Wasn’t the phrase “I’m dating myself” once prohibited on the radio?

      Reply

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        Jason Remington • July 24, 2024

        I dunno. It gets lonely out there.

        Reply

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      Mike Barer • July 25, 2024

      Dig the car prices. So 70s.

      Reply

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        T.K. • July 25, 2024

        Ralph Williams didn’t make it in Seattle past 1970. The dealership was shut down by the state for tax evasion.

        Reply

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          Mike Barer Untitled

          That would have been Slade Gorton. The AG at the time.

          Reply

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