Radio Listening Overtakes Television for the First Time

Before the pandemic, in 2019, Nielsen found radio’s reach was 31% smaller than television. By 2021, the difference was only 17% and, as of the last quarter, radio was ahead of television in the coveted demographic by 3%. Studies Cite Cable Cord Cutting

Jason Remington

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1 thought on “Radio Listening Overtakes Television for the First Time

  1. March 14, 2023 at QZVX

    Louis says:

    I am a little surprised but with the quality of programming today yeah I get it.

    Reply

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