Radio Online reports: After moving Rhythmic AC “Mega 104.3” to 99.3 earlier today, Sierra H Broadcasting has launched Soft AC “Sunny 104.3” KAJM Camp Verde/Phoenix AZ.
Positioning as “Relaxing Favorites For A Better Workday”, the station is launching with 10,000 songs commercial-free. The new launch targets iHeartMedia’s market leading AC “99.9 KEZ” KESZ. Core artists are listed as including Adele, Celine Dion, Michael Bolton, Bruno Mars, Whitney Houston, Phil Collins, Ed Sheeran, Elton John, Chicago, and Air Supply.
The new brand debuted at 3pm today with Berlin “Take My Breath Away”, Savage Garden “Truly Madly Deeply”, and Kenny Rogers and Dolly Parton “Islands In The Stream”.
