Today, MS NOW confirmed that Peter Alexander will join as anchor of its weekday 11 a.m. ET hour (succeeding Ana Cabrera), chief national reporter, and a breaking news anchor. He will also contribute to broader programming across Versant (the network’s parent company, which includes sports and lifestyle content on channels like USA and Golf Channel). MS NOW President Rebecca Kutler announced this in a staff memo.
MS NOW is the progressive-leaning cable news channel that rebranded from MSNBC after its 2025 spin-off from NBCUniversal/Comcast into the independent Versant entity. Alexander is among several former NBC journalists (including Jaco Soboroff and Ken Dilanian) who have moved there post-split; reports describe him as the first major NBC crossover in this context.
Speaking of MSNOW
Bill • April 2, 2026
MS NOW delivered its most-watched quarter under its new name and the most-watched quarter since before the 2024 presidential election.
In the first quarter of this year, MS NOW averaged 1.4 million total viewers, up 19 percent versus the same quarter a year ago.
March, in fact, was a good month for all the cable news, which seemingly is getting a bump from the Iran war coverage.
Fox News, the most-watched cable news network, continued to lead the way by averaging 3 million viewers in prime time Monday-Sunday of last week.
Mediaite’s Sean James weighs in:
“CNN and MS NOW each enjoyed more than a 10% surge in primetime as well — with CNN pulling in 898,000 primetime viewers (up 11%) … while MS NOW notched 1.26 million primetime viewers (up 11%).”
Peter
Mike Barer • April 2, 2026
He also worked at one time for Q13, so he has worked across the spectrum.
Finally
MARTIN HOWELL • March 31, 2026
Good guys don’t always finish last. Congrats Peter.