
They plan to turn it into a parody site — running satirical content that mocks conspiracy theories, Jones’ style, and the brand itself (e.g., over-the-top fake ads or absurd “investigative” segments in Jones’ bombastic tone).
Comedian Tim Heidecker (known for Tim & Eric and Adult Swim work) has been hired as creative director, with other comedy talent involved to build it as a “digital platform and comedy network.”
The Onion would pay a monthly licensing fee (reported around $81,000) for 6 months (renewable for another 6), while profits from merchandise, etc., could help repay the Sandy Hook families.
This isn’t a full permanent “takeover” yet — it’s a structured license while the receiver continues liquidating assets long-term. Alex Jones has reacted strongly (including shirtless livestream rants), calling it “body snatchers,” defamation, and an attempt to confuse his audience. He plans to continue elsewhere.
Why Is The Onion Doing This?
From public statements by Ben Collins (MSNBC/DNC drone) and reporting: Satirical opportunity — It’s peak irony: America’s premier satire outlet taking over one of the most infamous sources of conspiracy content and flipping it into self-parody. Collins has framed it as expanding The Onion’s role in comedy while “doing the right thing” with institutional support.
Supported by Sandy Hook families — The families back the move as a way to neutralize the platform that spread harmful falsehoods about them and to help recover owed damages. John Feinblatt of Everytown for Gun Safety has also been involved in discussions.
Business angle — It gives The Onion access to Infowars’ audience/brand for comedic content, merchandise sales (they’ve already teased parody items), and growth as a “modern satire institution.” It’s not purely altruistic; it’s content creation with a cultural jab.
Critics (including Jones’ supporters) see it as left-leaning media “silencing” dissent or profiting off the downfall, while supporters view it as poetic justice and accountability for defamation. The Onion has a history of provocative stunts, so this fits their brand. The situation is still fluid pending court approval, but as of mid-April 2026, The Onion is positioned to soon control and parody the Infowars platform. It’s a bizarre real-world collision of satire, bankruptcy law, and cultural warfare.
Heidecker & Collins famous for embracing cancel culture
Both Tim Heidecker (“The only show I don’t want canceled is my own.”Heidecker has most notably been accused of playing a role in the 2016 cancellation of Million Dollar Extreme Presents: World Peace on Adult Swim, a sketch show created by Sam Hyde and associates. The show faced backlash for sketches and aesthetics that critics (and some at the network) interpreted as racist, sexist, or sympathetic to “alt-right” ideas. Comedian Brett Gelman publicly severed ties with Adult Swim over the show’s presence and the network’s broader issues with women in comedy. Heidecker publicly supported Gelman’s decision on social media and in statements.
Sam Hyde directly confronted Heidecker on his Office Hours podcast, accusing him of lobbying Adult Swim executives against renewal and labeling the show as promoting “Nazi stuff.” Heidecker denied orchestrating the cancellation (calling it a network decision) but acknowledged voicing concerns about harassment from Hyde’s fans and the show’s direction. He has described his stance as opposing “toxic” elements in comedy rather than broad censorship.
As a former NBC News disinformation and extremism reporter, Collins focused on tracking and highlighting online “misinformation”, conspiracy theories, and far-right content. His reporting often covered figures and platforms spreading what he and his outlet deemed dangerous falsehoods—such as election denialism, anti-LGBTQ rhetoric, or conspiracy content like that from Alex Jones and Infowars. He has criticized platforms (pre-Musk Twitter/X) for not doing enough to curb misinformation and celebrated or contextualized layoffs of trust/safety teams as potentially harmful. Collins was temporarily restricted by NBC from covering Elon Musk due to his frequent critical tweets about Musk’s changes to X, which many saw as reducing moderation against hate and disinformation.
In his current role at The Onion, Collins has framed the push to license/parody Infowars as “karmic justice” for the Sandy Hook families, explicitly tying it to holding Jones accountable for defamation and harm. He has described disinformation efforts as targeting vulnerable groups and views satire/parody as a counter (not deception). Critics argue Collins’ “disinfo” work contributed to a climate justifying deplatforming of dissenting voices (e.g., downplaying the Hunter Biden laptop story initially or framing certain theories as extremism).
Collins has not been documented leading personal cancellation campaigns against mainstream media figures, but his professional focus inherently supported institutional responses (fact-checking, platform policies, public shaming of “extremism”) that opponents label as cancel culture.
In polarized media and comedy, supporting consequences for people you strongly disagree with on cultural/moral grounds is common across the spectrum. Heidecker and Collins fit that pattern on the progressive side, particularly regarding content seen as hateful or conspiratorial, in their eyes. Their records show selective support for sidelining or mocking certain figures.
Website Traffic

Potential future shift: Once (if) the parody version launches, traffic could change dramatically—possibly dropping sharply among Jones’ core audience (who will migrate to his new platforms) while temporarily attracting new curiosity-driven or left-leaning visitors.
Merchandise sales and crossover from The Onion’s audience could offset some losses, but sustaining Infowars-level engagement with satirical content remains uncertain. Alex Jones has indicated he plans to continue elsewhere (e.g., his personal shows, new sites, radio).
Infowars currently has a clear traffic edge over The Onion, driven by a more dedicated (if polarized) audience. The licensing move introduces major uncertainty— the parody experiment will likely cannibalize the domain’s reach. Jones, on the other hand, will successfully redirect his followers.
“Screw you bitch, I am now in King Kong mode.” Alex Jones has setup new web properties including a news site with video studio. Broadcasts begin May 1st with the new brand.
In recent statements, Jones has said he has prepared another studio to continue broadcasting “the exact same show” under “The Alex Jones Show” (or similar branding). This would run on his personal X account, new social media accounts/websites, dozens of radio stations, and new sites for his merchandise (supplements, clothing, etc.). He has described it as involving the “same satellite, same system” but a “different news site and news studio,” emphasizing he is “not going anywhere.”
Mainstream left-leaning coverage often diverges significantly from the underlying facts in this story. Over the next couple of weeks, as the situation develops, The Onion may see a short-term spike in viewership from the novelty and media buzz. However, the long-term result of this ‘takeover’ is likely to be a net loss in traffic across Onion properties overall. You could call that karmic justice for left-wing kamikazes.

Alex Jones Outs Pervy Impersonator
Jason Remington • April 22, 2026
Alex Jones
@RealAlexJones
EXTREME VIEWER DISCRETION ADVISED: The Man Hired By The Onion To Take Over Infowars Produced Pro-Pedophile / Child Torture & Murder Shows For Adult Swim In Conjunction With Will Ferrell Who Took Part In Satanic Rituals With Spirit Cooking High Priestess Marina Abramović!
The Satan Obsessed Tim Heidecker Has Openly Bragged That He Is Set To Steal Alex Jones’ Job, And That He Plans To Steal Alex Jones’ Identity In Order To Destroy The Infowars Brand!
Alex Jones & His Legal Team Have Already Filed & Are Planning To File Major Legal Challenges To This Attempted High Jacking Of Infowars & His Identity By These Democrat-Backed Deranged Lunatics!
https://x.com/i/broadcasts/1dKrPEbjoQvJX