KNWN Programming Shuffle

RadioInsight reports: Lotus Communications News “Northwest Newsradio” 1000 KNWN Seattle/97.7 KNWN-FM Oakville WA has eliminated its midday local news blocks.
Bloomberg programming now fills midday slot –Previous midday anchor Scott Carry moves to afternoons alongside Aaron Wright from 2-7pm succeeding Marina Rockinger.
Carty posted, “One consistent element of radio is change. The industry is changing in all aspects, including ratings and revenue. So, this begins a new and different week for me as I move to the afternoon show, 2 to 6 PM. I hope you’ll listen so we can keep our jobs!”
KNWN ranked fifteenth with a 3.2 share in the August 2026 Nielsen Audio ratings.

Thanks to Bill (friend of QZVX) for the tip — https://www.qzvx.com/inbox/comment-page-3/#comment-56545

From Carty’s comment it appears jobs are on the line if this fix doesn’t pan out.

Jason Remington

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2 thoughts on “KNWN Programming Shuffle”

  1. Strong pairing

    Jason Remington • September 29, 2026

    Aaron Wright slid over from Tv and fits comfortably in the KNWN news format. In fact, he has a network-quality voice. With Scott Carty, KNWN presents a stronger afternoon drive show. Marina Rockinger just wasn’t a good fit for a news or news-talk format.

    Reply

  2. What's to come?

    Jason Remington • September 29, 2026

    Across the whole Lotus Communications group (roughly 40–48 stations in the West), the formats that show up most often are Spanish-language music, sports, and rock.⁠

    Most programmed formats
    Spanish-language music
    Especially Regional Mexican, Spanish adult contemporary/hits, ranchera, and Spanish variety/oldies (brands like La Buena, La Caliente, La Mera Mera, Radio Lobo, Concierto). This is Lotus’s historic core—the company started with Spanish radio in Los Angeles—and still accounts for a large share of the lineup.⁠

    Sports
    A mix of English ESPN/Fox Sports stations and Spanish sports (Tu Liga / Deportes). These are common in Las Vegas, Reno, Tucson, Los Angeles, and Bakersfield.

    Rock / classic rock / active rock
    Strong clusters in Reno, Las Vegas, Tucson, and Boise (KOZZ, KDOT, KOMP, KXPT, KLPX, KFMA, The X, etc.).

    Next-most common
    News / news-talk (Seattle KNWN and KVI, plus some talk/ethnic outlets)
    Smaller English music formats: adult contemporary / hot AC, classic hits, adult alternative, variety hits, and some classic country (“Hank FM”) on HD/translators or newer flips.

    Reply

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