RadioInsight reports: Bustos Media sells Spanish AC “Radio Amor” 1210 KMIA/101.1 K266CP Auburn-Federal Way/Seattle WA to Iglesia Pentecostal Vispera del Fin for $750,000. The has been operating KMIA via Time Brokerage Agreement. It currently owns 1280 KLDY Lacey and 1480 KBRO Bremerton in the Seattle market, while the related Centro Familiar Cristiano owns 93.7 KLSY Belfair.
1210 KMIA
–Spanish contemporary Christian (Iglesia Pentecostal Visperia Del Fin) -AUBURN
Edward and June Garre were the founders of this station, which began as KASY in 1958 (broadcasting on 1220 AM), running an MOR format until June 1989. After Viacom bought the station, 1210 became simulcast of KBSG-FM as KBSG (AM). Entercom bought the stations in 1996. This lasted until around 2002, before changing to a business format as KNWX (the former callsign of KTTH) that lasted until 2003, when it switched to an all-news format. In December 2004, after Bustos Media bought the station, 1210 switched to a regional Mexican format, first as KWMG and later as KTBK.
In September 2010, Bustos transferred most of its licenses to Adelante Media Group as part of a settlement with its lenders. The station switched to a Spanish popular hits format on November 7, 2011, calling itself “Latino 1210” and operating under the call letters of KMIA. Effective December 10, 2014, Bustos Media reacquired KMIA, along with eight other stations and a translator, from Adelante Media for $6 million. On December 31, 2014, KMIA changed their format to regional Mexican, branded as “La Zeta 1210”. On November 29, 2016, KMIA was granted a Federal Communications Commission construction permit to move the night transmitter to the day transmitter site and reduce night power to 220 watts. In March 2020, Bustos Media made KMIA silent, notifying the FCC that the COVID-19 pandemic made it economically unviable to keep the station on the air. Bustos characterized the shutdown as temporary. In March 2021, KMIA 1210 returned to the air as Radio Amor. The FM translator went online in May 2021 and another translator at 92.1 FM Tacoma begain carrying 1210 KMIA’s Radio Amor. CALL LETTER HISTORY: KASY (1958–1989); KBSG (1989–2003); KNWX (2003–2004); KWMG (2004–2007); KTBK (2007–2011) KMIA (2011-present) KMIA sold by Bustos Media to Iglesia Petecostal Visperia Del Fin June 2026.
Personalities: KASY: Mike Altman, Bruce McMichael, Brian Calkins, Carl Sawyer, Lou Robbins, Sandy Hamilton (RIchard Laybourn), Gary Crawford, Bruce Cannon, Bill Doane [news], Bill Ogden [news], Mark Allen, Rockwell Smith
